TAILORED DESIGNS
FRACTIONAL MARKETING TEAM: STRATEGY, SOCIAL MEDIA, EMAIL & BLOG
For luxury brands like Tailored Designs, growth does not come from posting beautiful photos alone. It comes from strategic positioning, visual cohesion, and intentional storytelling that reflects the caliber of the work at every digital touchpoint.
When Tailored Designs, a Charlotte-based luxury interior design and renovation firm, partnered with us, they did not need more content. They needed refinement. They needed a strategy that would mirror the scale of their projects, attract high-ticket clientele, and establish them as a trusted authority in the luxury design market. What followed was not simply increased visibility. It was the development of a digital ecosystem designed to turn inspiration into credibility and credibility into qualified leads.
As their strategic social partner, we stepped in to provide cross-platform direction, content structure, and long-term brand alignment.
We began with a comprehensive audit of their Instagram presence, messaging, visual consistency, and market positioning to identify gaps between the luxury work they were producing and the way it was being presented online. From there, we developed a cohesive strategy across Instagram and Pinterest, ensuring both platforms worked together to expand brand awareness while reinforcing their premium positioning.
Every initiative was tied to measurable KPIs across reach, engagement, audience growth, and lead generation so that creative execution remained aligned with business objectives. Rather than relying on trends or surface-level inspiration posts, we built a structured, visually refined framework that positioned Tailored Designs as both aspirational and authoritative.
The result was not just stronger metrics. It was a more elevated digital presence that matched the luxury experience they deliver offline, creating consistency from first impression to inquiry.
How We Elevated a Charlotte Luxury Design Firm to +330,999 Views and High-Ticket Leads
The Strategy
Our social media strategy focused on strengthening Tailored Designs’ digital presence while supporting both brand growth and lead generation. The primary goals were to:
Increase brand awareness in the Charlotte area
Showcase expertise and establish authority in luxury design
Enhance community engagement
Generate qualified leads through Instagram
To support these goals, we developed a clear set of content pillars that balanced education, inspiration, and brand personality:
Tailored Transformations – Showcasing completed designs and renovations
The Design Digest – Designer tips, insights, and educational content
Living, Tailored – Personal moments and storytelling
Behind the Build – Behind-the-scenes looks at active projects
Based on our research and extensive knowledge on social media platforms, we paired this client with Pinterest and Instagram as top platforms to focus on.
We created consistent content that fit under each of these content pillars and serving each of our goals on Instagram and Pinterest. Not only did this need to be visually-focused content that matched their industry, but we focused in on SEO-driven copy that her ideal audience could get hooked into. We ensure that captions include keywords, making it easily searchable on socials and search engines, driving traffic.
In Q4, we refined the strategy further to maximize results and broaden reach. We introduced a blog strategy to drive website traffic and layered in email marketing with a monthly newsletter to nurture the community, extend content reach, and deepen brand connection beyond socials.
The Results
In 2025, the social media strategy delivered strong visibility, engagement, and steady audience growth.
On Instagram, the account reached 330,999 views, driving meaningful interaction with 1,127 comments and 247 shares, clear indicators that the content resonated with the audience. Beyond engagement, the strategy supported consistent community growth, resulting in 424 new followers and bringing the account to 2,089 total followers by the end of the year.
330,999
total views
247
shares
+424
followers
“I knew I needed help to stay on top of being active with Instagram. Social Savvy is very organized, excited, helpful and so pleasant to work with. I thought I would still have to do a lot on my end but Social Savvy has really taken so much off my plate and very quickly understood our business and the voice we wanted to project. Social Savvy goes above and beyond to help us with all our marketing needs. We are now more visible on multiple platforms and daily growing our following."
— SARA S., TAILORED DESIGNS
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