5 Common Social Media Mistakes That Are Costing You Your Community
That tight-knit community on socials is a few strategy shifts away from being yours! Just about every brand on socials that comes to us for a strategy session makes one of these five big mistakes on their socials, and it's actually leaving money on the table, or Instagram feed if we are being literal here.
What are the top five most common mistakes brands are making on social media? Let's get into them!
Mistake #1: No Personality
If your tone, messaging, and visuals are inconsistent, it confuses your audience, weakens brand recognition, and could be losing you connections. Your social media should reflect your brand's personality, and that should shine through your content and copy. How do we fix this? Define your brand voice and aesthetic in your branding guidelines and ensure all posts align with your brand’s identity. This should be outlined in your strategy in how you carry this out through interactions and copy.
Mistake #2: Only Posting When You Have a Sale
Look at your grid right now — is your grid full of sales-focused content? Customers who click into your profile and are immediately overwhelmed with 10% off here and 15% off here, they are going to be turned away. We all love a sale, but we also don't want to hear about it only when you have one. We want to get to know your brand on a deeper level, too! The fix for this starts with adding content pillars that fit the goals of your brand and crafting content that fits under each pillar.
Mistake #3: Ignoring Engagement
Social media isn’t just about posting, it’s about conversations. If you're not responding to comments, messages, or mentions, you're missing opportunities to build relationships and trust with your audience and turn them into a community. Start by setting aside time daily to interact with your audience, where you focus on replying to comments, answering messages, and engaging with followers' content to build genuine connections.
Mistake #4: Using AI to Write Your Captions
Your audience can tell when you are using ChatGPT to write your captions. If you aren't spending time on socials, why should they spend time on your company? Instead, use AI to help you spell check and brainstorm, but leave the actual copywriting to you and make sure you add in that brand personality we mentioned above.
Mistake #5: Not Analyzing Analytics
If you're not analyzing your performance, you're blindly posting without knowing what works and what doesn’t. To fix this, use platform analytics to track engagement, reach, and conversions, and adjust your strategy based on what resonates most with your audience.
Are you guilty of any of these? Now is your time to fix it and start building real connections and community on social media!
If you don't have time to strategize and create content, leave it to the experts. Hire our team of social media experts, because your social media presence should be doing more than just looking pretty — it should be bringing in leads, building relationships, and driving sales. We take the stress off your plate and handle everything from strategy to content creation to engagement.
