Case Study: How Strategic Email Marketing 2.2x’d List Size & Boosted Sales by 160%
Yes, you read that right: 2.2x’d List Size & Boosted Sales by 160%. How? We are sharing the strategy behind our success in this blog!
The Background:
We recently signed on a client whom we'll refer to as Client B for this case study. This client is in the esthetician space, focusing on B2B and educating estheticians. So, it's a very niche space, however, this audience is engaged, and we just had to make tweaks to get them further into the funnel.
Their Pain Points:
Before hiring us, they had two main pain points
The email list wasn't growing
The email list wasn't converting.
Our Strategy
1. Abandoned Cart
We introduced a discount code into the abandoned cart flow to increase sales. Just because someone left their cart doesn't mean they don’t want the product; all it takes is an extra push to get them to checkout, and a discount code never hurts to encourage them either. Recover those
sales!
Read why you need an abandoned cart here.
2. Welcome Series Expansion
Went from 1 email to a 7-email series to help warm up the audience when added to the list. This drives loyalty and generates a sense of community, which can lead to higher conversions (and it did, read more about it in the
3. Segmentation
We created an engaging quiz/map to connect customers, and not only that, but we captured high-quality leads with strong intent! Segmentation is necessary for every email list to ensure that you are communicating with your different audience members in unique ways and speaking to them directly.
Want to read more on the importance of segmentation? Read how email segmentation drives sales.
4. Rebranded Newsletter To Better Fit the Audience
New name, new look! We wanted the newsletter to better resonate with the brand and the audience, and a new name that connects them.
The Results:
117% list growth (1,200 → 2,600)
160% increase in cart sales
3–4 extra sales/month from welcome flow ($4.8k–$6.5k in 90 days)
Highly engaged new segment from the interactive quiz
24% more newsletter sign-ups
Key Takeaways:
Optimize Flows! It's not just sending more emails, it's about sending the right emails.
Speaking of the right emails, ensure they get to the right audience through segmenting your email list in intentional ways.
A little personalization goes a long way! Curate emails that your audience wants to read!
If you're ready to level up your email marketing like Client B, let’s chat. We’d love to help you grow your list, increase sales, and create sequences that actually convert.
