How Bobbie’s Marketing Formula is Shaking Up Instagram
If you read our article on how print marketing is back, you know that we have been obsessing over Bobbie's marketing strategies.
In case you haven't been following along as closely as we are, we wanted to share a few things they are doing well, so you can take a few lessons back to your business's marketing.
What Bobbie Is Doing Well on Instagram
User-Generated Content
When it comes to a product you’re feeding your kids, safety, trust, and credibility are everything. Bobbie leverages real stories from real customers, showing happy parents and babies using their products. This kind of content builds instant trust and makes their brand relatable.
Educational Content
They aren't just selling their product; they are teaching. From nutrition tips to feeding guides, they provide valuable knowledge that helps parents feel informed and confident
Sharing Mom Moments
Bobbie features the real-life experiences of parents, often making us all shed a tear or two. They share the ups, downs, and everyday moments of motherhood through both sweet and funny videos that parents can relate to. This human touch helps followers feel seen, understood, and connected to the brand.
Bold and Opinionated Content
Bobbie isn’t afraid to take a stand or share their perspective on parenting, nutrition, or even politics. By confidently showcasing their opinions, they differentiate themselves from competitors and build a brand voice that’s authentic to their values. Followers know what Bobbie stands for, which fosters loyalty and sparks conversation.
Engaging with the Community
Bobbie actively engages with their audience, responding to questions, highlighting fan stories, and encouraging discussion. This two-way interaction makes followers feel heard and valued, turning customers into brand advocates.
Consistency and Storytelling
Their Instagram feed is visually cohesive and always on-brand. How often is it that brands can successfully combine product shots, lifestyle imagery, and user-generated content seamlessly? Each post tells a story.
3 Takeaways for Small Businesses
Show Real People Using Your Products
User-generated content builds trust and makes your brand relatable! Customers want to see real stories, not just polished ads and content. How can you integrate real stories and real reviews into your content?
Find a Balance of Educating and Entertaining
Provide value through tips, tutorials, or relatable moments, but don't forget what we are on social media for — connection and entertainment. Make sure you are choosing content pillars in your strategy that represent your brand goals well, and find a balance of how often you are posting them.
Engage and Be Authentic
Respond to comments, share behind-the-scenes moments, and don’t be afraid to showcase your brand’s true personality. It doesn't have to be as bold as Bobbie's because that's just it, it's not Bobbie's. It's your brand with a unique brand personality, and your audience should be able to see that. Authenticity and interaction turn followers into loyal advocates.
Thanks for obsessing over Bobbie's content marketing strategies with us. Stay tuned for more blogs like this every Monday and Friday, or get them delivered right to your inbox on Tuesday with our Clubhouse weekly newsletter.
