How Can Organic Social Media Drive Sales for My Business?
Social media is fun and all, but let's talk about the end goal of all of our marketing strategies: sales.
But first, let's get one thing straight…
Marketing isn't solely responsible for your sales funnel. Marketing and sales are connected; however, they are not the same! As Marketers, we play such a vital role in nurturing and engaging the community, guiding potential customers to the next step of the buyer's journey. And, while we can warm them up and provide the purpose and information that can be helpful, the final decision to make a purchase depends on a lot of other factors such as pricing, timing, logistics, and individual customer preferences, and that’s where the company and sales part has to step in to close the lead, address any hesitations!
However, when marketing strategies are implemented, they should be speaking exactly to your target audience and building the buzz around your brand, so that social media can drive sales. Here's how it works.
Social Media Builds Brand Awareness + Trust
Social media helps potential customers discover your business and get familiar with your brand voice, values, and offerings. Trust is a key driver in purchase decisions. And through outbound engagement strategies and intentional content, your brand could become the talk of social media and end up on the right 'for you' pages. From there, you can build relationships with your potential customers and current customers to establish trust.
Social Media Can Increase Website Traffic
With the right mix of content and clear calls-to-action (CTAs), you can turn casual scrollers into customers. Think about what's going to make them stop their scroll...The right kind of content can make all the difference in getting potential customers to take that next step and click your link in bio and land in your buyer's journey funnel.
In-App Shopping
Thanks to Instagram Shop and TikTok Shop, the checkout is a more efficient process. The fewer steps they have to take to check out, the easier the process is for your customers. Shopping directly from the app can be a great way to showcase the product in unique ways and influence their purchasing decisions.
Social media is more than just a few pieces of content here and there, it's a way to reach new potential customers, drive website traffic and leads, and create a customer experience and simplicity with in-app shopping. If you aren't leveraging social media in your marketing efforts, your brand is going to fall behind!
