How To Create The Perfect Pin
Pinterest is more than just another social media platform, it is a visual search engine.
Pinterest reaches 83% of US women aged 25-54. Pinners primarily use the platform to plan for life events: big or small. This includes wedding planning, decorating your home, recipe planning, and workout routines. The statistic that we find fascinating is that 98% of users go out and try the ideas they find on Pinterest.
Want to know the secret to getting more eyes on your pins? Keywords! You want to take the time to do Pinterest keyword research for your business. This step can’t be skipped because this is how pinners will find your content.
WHERE TO PUT KEYWORDS ON PINS
Keywords are essential for any pin’s success because this is how pinners will find your content when searching through the platform.
Keywords should be placed on the pin’s file name and in the pin’s description.
For example, if you are a website designer for photographers and you are sharing a pin to a blog post titled: “10 Photographer Websites to Draw Inspiration From”, your keywords would look like the following:
Website design tips for photographers
Website design examples for photographers
Photography website inspiration
The next step is to find more defining keywords that your ideal client might be searching on Pinterest such as local cities or keywords that define the photographer more specifically: lifestyle, branding, family, maternity, or wedding photographers.
When writing pin descriptions you want to include sentences that describe the pin, keywords that you found, and any relevant hashtags for your industry and content.
HOW TO DESIGN PINS THAT CONVERT
There are a few size guidelines that you can follow for pins. The width for pins is 564 pixels, and there are a few pin height dimensions that you can follow:
Small pins = 564 x 936 pixels
Medium pins = 564 x 1128 pixels
Large pins = 564 x 1692 pixels
All pins should explain what the content you are linking to is. Don’t try to get spammy and promise something, and then you don’t deliver. Pinterest will notice this! You want to label the pin for the content that it is.
Your pins should be reflective of your brand. Follow your brand guidelines and add the fonts and colors that represent your brand,
