How We Gained Nearly 800 Followers For Our Client in Q4

We don't usually focus on vanity metrics like follower growth, but in this case it really proves our goals we hope to get across with our client's full brand launch. Beyond the 800 followers is a tight-knit community and revenue.

Background on The Client

Nose Dive is an intentional fragrance line that transform everyday moments into lasting stories. Each scent is designed to evoke memories, all with a focus on clean ingredients, artful design, and elevated packaging.

The brand officially launched in September, and while early launch content focused on brand awareness and product education, the months of October–December 2025, we shifted the strategy. During this period, our strategy moved beyond the brand introduction and into brand depth, emotional connection, and community building, which is where the results truly began to pour in.

The Social Media Marketing Strategy

Our approach centered on holding Nose Dive’s sophisticated, luxury aesthetic while still creating a sense of intimacy and community. We didn't want it to feel unreachable or distance, we wanted the brand to remain feeling elevated and connected.

And, rather than chasing trends or overly promotional content, we focused on slow, story-driven marketing that aligned with the brand’s values and the way customers experience the candles in their own spaces. We focused on two main platforms, and had the following main goals outlined in our strategy included:

1. Position Nose Dive as a premium, design-focused candle brand that connects scent to memory

2. Cultivate an engaged audience that shares stories and memories tied to Nose Dive fragrances

3. Highlight Nose Dive candles as the perfect intentional gift and everyday luxury through consistent storytelling

We outlined strategic KPIs to support these goals, which lead to powerful results.

The Results

By leaning into storytelling and emotional connection, Nose Dive’s social presence turned into a recognized and trusted luxury candle line.

Instagram:

1. +759 followers, a 3,036% increase

2. 182,091 total views

3. 528 comments and 144 shares

4. 9.08% engagement rate, significantly outperforming typical benchmarks for new and luxury brands

5. 166 average reach per post

Pinterest:

1. 33.6K impressions

2. 716 total engagements

3. 135 saves

4. 516 engaged audience members

5. 29 outbound clicks, paired with $241 in direct in-app purchases from organic social alone

By leading with intentional storytelling, emotional connection, and consistent visual identity, we helped transform a new product launch into a brand people didn’t just discover, but connected with.