Social Savvy: Our Agency is our Best Case Study
Month one of 2026 is officially under our belt, so we've had plenty of time to look back and reflect on our 2025 season as a digital marketing agency.
As an agency, we are always guilt of putting clients first. However, we also have to practice what we preach and put actionable systems and strategy into place for our own business, too.
Client-First Operations
Our number one priority has always been client delivery. That didn’t change as we scaled throughout the year. Instead of overloading our roster or aggressively onboarding, we focused on:
Maintaining a manageable number of management clients (20 total for the year)
Protecting team capacity and quality control
Ensuring every client felt supported, not rushed
Because management accounted for ~95% of our revenue, we decide to double-down and focus on our clients and their experience with us.
Management as the Backbone
Management wasn’t just a service for us, it's what drove our profitability. By doubling down on management instead of constantly expanding offers, we:
Streamlined internal processes
Improved onboarding and delivery efficiency
Built deeper client relationships and trust
This focus reduced operational chaos and allowed leadership to spend less time putting out fires, and more time improving systems and pricing.
Seasonality
We didn’t fight our data, we listened to it. Q1 and Q2 have always been slower quarters since 2018, and this year was no exception. Instead of panicking or overcorrecting, we planned for it:
Leaner operations early in the year
Focus on retention and optimization rather than growth
Preparing and preparation for momentum in Q3 and Q4
This is such a great takeaway for any business. We all have seasons and slow spots, and that's where its especially important to watch your numbers quarter over quarter, month or month and plan accordingly.
Low Ad Spend
Total ad spend for the year: $2,692.57. This was completely intentional to focus on our organic channels and letting them really speak for themselves.
Our growth came primarily from:
Strong brand positioning
SEO-driven content
Referrals from current and past clients
Community presence and relationships
Instead of paying for attention, we invested in what was working organically. The result? Warmer leads, better-fit clients, and higher conversion rates, without the cost.
Practicing What We Preach
We didn’t scale by neglecting our own brand. We treated our own marketing like a long-term client strategy and built systems that allowed us to show up, without burnout. That is what allowed us to grow 82% since 2020 while still delivering high-touch service to our clients. There will always be other priorities that pop up, and that's where it's important to not throw in the towel on your own marketing, but instead lean into what's working and rely on your strategy to do the talking.
This case study isn’t about boasting about our own results, but to just prove what happens when systems and strategy lead.
That’s how we built a profitable agency, and it’s exactly how we help our clients do the same.
