The First 5 TikToks Every Brand Should Create
TikTok is a beast of a platform, in the best way. To show up well, you need an intentional strategy and content that pairs well with it. But you not only need to show up well, but also frequently. TikTok values a lot of content.
While that might feel overwhelming, our expert advice is to start simple. Here are the first five TikToks that you can create as a brand to get the ball rolling.
The First 5 TikToks Every Brand Should Create
Building the Brand
If you haven't launched yet, take your audience with you through your launch experience. What's going wrong? What's going right? Make a video series of your building in public and build up the excitement about your brand launch.
Founder's Story
Founders, you need to get in front of the camera! It doesn't have to be perfect, but you're the person who can offer the best storytelling of the brand. Ask yourself...
Why did you create the brand?
What challenges did you face that brought you toward this solution?
What's the story behind each product?
Create a video (or videos!) explaining the story of the brand. And, if you, as the Founder, don't want to be as involved, this could be an opportunity to introduce a persona, the team, or tell the brand's story in general.
Behind The Scenes
Go B.T.S. with your audience. They want to see the realness behind your brand. Think videos of you working on the brand. Here are a few ideas:
Take viewers into your workspace
Share the day-to-day of running your business
Product Demos or Inside the Service
Let your audience experience what it’s like to use your product or service. This type of content helps potential customers understand value, usage, and results.
Demonstrate how a product works
Show the impact of your service
Highlight key features or unique benefits
Take on a Trend
Trends on TikTok are a powerful way to expand reach and show your brand’s personality. Use trending sounds or ideas, and put your own spin on them.
Starting on TikTok doesn’t have to be intimidating. Focus on these five core video types first that cover storytelling, education, engagement, and brand visibility. Then continue to show up, share your story, and watch your brand grow on the platform!
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