What's Data-Driven Marketing?
Of course, in marketing, there are all kinds of types and focus areas. In this blog, we are talking about one marketing strategy in particular, data-driven marketing.
What is Data-Driven Marketing?
In simple terms, marketing from receipts. Data-driven marketing “is the process of gathering and using data to inform marketing decisions and personalize the customer experience."
Examples of Data-Driven Marketing:
Analyzing Instagram insights to see which posts drive the most saves, then creating more of that content.
Using email open rates to A/B test subject lines and improve performance.
Tracking customer journeys to see which channels (like social, search, or email) actually lead to conversions.
Creating Facebook Ads based on your best-performing audience segments and interests.
Why is Data-Driven Marketing Relevant?
There are a number of reasons to use data-driven marketing.
Can increase ROI by showing you what actually works
Helps personalize your marketing to your audience’s preferences.
Eliminates what doesn't perform
It cuts the guesswork and focuses on strategy
....to name a few.
How Can I Make My Marketing Focused on Data?
1.) Start with goals. What are you trying to accomplish?
2.) Track the right metrics, not every single one. Focus on actionable metrics that align with your goals you just set.
3.) Leverage tools. You don't need to build a dashboard or be glued to your analytics page trying to analyze what they mean. Use tools to help you gather and analyze data.
4.) Strategize, test, analyze, repeat. Data-driven marketing doesn't cut out trial and error; it makes your strategy less guesswork, but there's always room to experiment. Those experiments will give you the data you need to alter your strategy moving forward.
5.) Act on it. Don't give excuses for your data! The proof is in the pudding, or numbers rather. There are so many factors that go into a marketing campaign; however, something that doesn't click isn't going to click based on a few variables. Listen to that data, and trust it.
6.) Hire us to do it for you.
We are a marketing agency with a foundation in data-driven marketing. We've done there, data analyzed that. We can come in as a fractional marketing team (yes, that means you don't have to run payroll and worry about the taxes, just our monthly invoice).
