OMORPHIA
FRACTIONAL CMO: STRATEGY, SOCIAL MEDIA, UGC & EMAIL MARKETING
We love socials. It’s in our name. But the truth? Revenue doesn’t live on Instagram alone. It lives in systems.
When Omorphia, a clean feminine care brand redefining taboo conversations, partnered with us, they didn’t need “more content.” They needed infrastructure.
What followed was not just three strong email campaigns. It was the launch of a full marketing ecosystem.
As a full-service Fractional CMO partner, we stepped in to provide strategy, cross-channel alignment, and long-term growth direction for Omorphia.
This began with a comprehensive audit across social media and email to identify performance gaps, messaging opportunities, and areas for scalable improvement. From there, we developed a cohesive platform positioning strategy spanning Instagram, TikTok, Pinterest, and email, ensuring each channel played a defined role within the larger growth ecosystem.
We established clear content pillars rooted in education, routines, community, and lifestyle to guide messaging consistency while strengthening brand authority. Every initiative was anchored to measurable KPIs tied to awareness, traffic, and revenue so that creative execution was always connected to business outcomes. Rather than operating in silos, this partnership unified strategy, content, and performance under one clear direction designed to support sustainable, compounding growth.
How We Turned Strategy Into $3,190 in Revenue in Our First 3 Campaigns for a Feminine Care Brand
Our Approach
Strategy
Everything we do starts with strategy. Email strategy looks different from social media, but they should work in tandem to meet the brand's overall marketing goals. So, that was exactly our approach to their email marketing strategy here. We analyzed everything from the audience demographics to the best send times, flow types, subject line keywords, and targeting specific audience segments. Based on the data, we decided on a monthly newsletter and, of course, set up automated flows, including a welcome flow, abandoned cart flow, post-purchase flow, and a win-back flow.
Well-Designed, Branded Emails
Every element, from images to footers, reinforced the client’s brand. This not only helps build brand awareness but also makes customers excited about seeing your email pop-up in their inbox. Not only were these emails on brand, but we also
Segmentation
Segmentation is critical. Sending the right message to the right audience is key to a healthy email list, and that was the key here. It's the difference between high unsubscribe rates and high click-through rates. We segmented their list based on the stage of their buyer's journey they were on, so we could target certain segments through our campaigns.
58.55%
average open rate
$3,190
revenue from 3 campaigns
4.22%
average click-through-rate
The Results
Across three consecutive email campaigns, performance consistently exceeded industry benchmarks, driving both engagement and direct revenue. Let's dive into the specifics —
Strong Open Rates
All campaigns maintained open rates above 54%, peaking at 58.55%. This is where you see those strategized times and subject lines come into play. And while we love strong open rates, that's just the tip of the iceberg with emails.
Click-Through Rate
Click rates ranged from 0.87% to 4.22%, with the top-performing campaign generating 170+ clicks. Ultimately, the CTR is a great indication that the content is working, so these meet and exceed our KPIs in these three emails.
Revenue & Conversions
And finally, the sales. There were 55 total orders placed, which led to $3,190 in revenue alone. Again, in just three emails! These results showcase the importance of well-strategized, segmented, and on-brand emails in bringing in measurable sales growth.
READY TO TURN YOUR MARKETING INTO A REVENUE DRIVER?
We build Social Savvy™ brands, and we do it with systems. Book a call to explore a full-service partnership with our team!