NOSE DIVE
SOCIAL MEDIA MANAGEMENT: STRATEGY, SOCIAL MEDIA & UGC
For luxury brands like Nose Dive, growth does not come from posting alone. It comes from clarity, alignment, and intentional storytelling across every channel.
When Nose Dive, an elevated fragrance brand rooted in memory and design, partnered with us during their launch season, we knew they needed a strategy that would honor their sophisticated aesthetic while building emotional depth and community from the ground up.
Not only did this lead to a successful Q4, but it was the foundation of a brand ecosystem designed to connect scent to story and story to loyalty.
As a strategic launch partner, we stepped in to provide campaign alignment and long-term brand direction.
We began with a comprehensive audit of their branding, messaging, and launch positioning to identify opportunities for differentiation and deeper connection. From there, we developed a cohesive platform strategy across Instagram and Pinterest, ensuring each channel supported the brand’s luxury positioning while creating space for intimacy and engagement.
We defined content pillars centered around founder storytelling, daily elevated rituals, and community memory-sharing to guide consistency and elevate brand authority. Every initiative was tied to measurable KPIs across visibility, engagement, and conversion so that the creative direction remained aligned with tangible business outcomes. Rather than chasing trends or leaning into overly promotional tactics, we built a refined, story-driven framework that allowed Nose Dive to grow intentionally while preserving its elevated identity.
How Storytelling Built a Luxury Candle Community with a 9.08% Engagement Rate
The Social Media Marketing Strategy
Our approach centered on holding Nose Dive’s sophisticated, luxury aesthetic while still creating a sense of community. We didn't want it to feel unreachable or distant; we wanted the brand to remain feeling elevated and connected.
And, rather than chasing trends or overly promotional content, we focused on slow, story-driven marketing that aligned with the brand’s values and the way customers experience the candles in their own spaces. We focused on two main platforms, and had the following main goals outlined in our strategy included:
Position Nose Dive as a premium, design-focused candle brand that connects scent to memory
Cultivate an engaged audience that shares stories and memories tied to Nose Dive fragrances
Highlight Nose Dive candles as the perfect intentional gift and everyday luxury through consistent storytelling
We outlined strategic KPIs to support these goals, which led to powerful results.
The Results
By leaning into storytelling and emotional connection, Nose Dive’s social presence turned into a recognized and trusted luxury candle line.
+759 followers, a 3,036% increase
182,091 total views
528 comments and 144 shares
9.08% engagement rate, significantly outperforming typical benchmarks for new and luxury brands
166 average reach per post
33.6K impressions
716 total engagements
135 saves
516 engaged audience members
29 outbound clicks, paired with $241 in direct in-app purchases from organic social alone
By leading with intentional storytelling, emotional connection, and consistent visual identity, we helped transform a new product launch into a brand people didn’t just discover, but connected with.
$168
organic revenue
$4,030
paid assisted revenue
$962
paid unassisted revenue
182,091
total views
9.08%
engagement rate
33.6k
impressions
“From my first intro call with the Social Savvy team, I was instantly drawn to the energy and excitement for my new brand. I didn't feel like anyone was trying to win me over, rather support me and brainstorm ideas which is what I ultimately wanted with an agency. My experience has been a 10/10 -- I love our check-ins, how I am held accountable and the general love and support for my business. I feel like I have an entire marketing org supporting my growth!"
— TANNER J., NOSE DIVE SCENTS
How Paid & Organic Pinterest Strategies Worked Together to Generate $4.03k in Revenue
The Strategy
Pinterest is uniquely positioned for luxury product discovery. It's a platform built around aspiration. Though paid ads were not in this scope, our approach treated organic and paid not as separate, but as an ecosystem. Organic pins built trust and brand equity, while paid amplified the content that was already resonating.
We focused on three strategic goals from the outset:
Position Nose Dive as a premium, design-focused candle brand that connects scent to memory.
Cultivate an engaged audience that shares stories and memories tied to Nose Dive fragrances.
Highlight Nose Dive as the perfect intentional gift and everyday luxury through consistent storytelling.
Every creative decision was anchored to measurable KPIs across visibility, engagement, and conversion — so the strategy stayed both inspired and accountable. Rather than chasing trends or leaning into overly promotional content, we focused on slow, story-driven marketing that aligned with the brand's values and the way customers experience the candles in their own spaces.
Ad assets were produced in-house by our team, ensuring the visual language stayed on-brand and could be adapted quickly based on performance data.
The Creative
Our top-performing ads were all built by the Social Savvy team — each speaking to a different facet of the Nose Dive customer.
Graphic of Luxe Valentine's Day Gifts for Him: 226,576 impressions. Our single highest-reach pin of the campaign window.
UGC Video: 52,529 impressions, the video-native format drove strong scroll-stop rates and warm audience engagement.
AI-Generated Product Photo: 22 direct checkouts attributed to this single creative alone. The highest checkout conversion of any ad in the campaign.
The diversity of formats was intentional. Each asset type reached the audience at a different stage of consideration — from first discovery to purchase intent — allowing the campaign to support the full funnel, especially when converted into an ad.
Beyond the ads, we ensured that our organic pins, boards, and profile as a whole were on-brand. This way, when consumers clicked beyond the ad to learn more, they were greeted with a profile that instantly matched the ad that lured them in.
*90-day breakdown.
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