NOSE DIVE

SOCIAL MEDIA MANAGEMENT: STRATEGY, SOCIAL MEDIA & UGC

For luxury brands like Nose Dive, growth does not come from posting alone. It comes from clarity, alignment, and intentional storytelling across every channel.

When Nose Dive, an elevated fragrance brand rooted in memory and design, partnered with us during their launch season, they did not need more content. They needed direction. They needed a strategy that would honor their sophisticated aesthetic while building emotional depth and community from the ground up. What followed was not simply a successful Q4. It was the foundation of a brand ecosystem designed to connect scent to story and story to loyalty.

As a strategic launch partner, we stepped in to provide cross-channel leadership, campaign alignment, and long-term brand direction.

We began with a comprehensive audit of their social presence, messaging, and launch positioning to identify opportunities for differentiation and deeper connection. From there, we developed a cohesive platform strategy across Instagram and Pinterest, ensuring each channel supported the brand’s luxury positioning while creating space for intimacy and engagement.

We defined content pillars centered around founder storytelling, product artistry, seasonal rituals, and community memory-sharing to guide consistency and elevate brand authority. Every initiative was tied to measurable KPIs across visibility, engagement, and conversion so that the creative direction remained aligned with tangible business outcomes. Rather than chasing trends or leaning into overly promotional tactics, we built a refined, story-driven framework that allowed Nose Dive to grow intentionally while preserving its elevated identity.

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How Storytelling Built a Luxury Candle Community with a 9.08% Engagement Rate

The Social Media Marketing Strategy

Our approach centered on holding Nose Dive’s sophisticated, luxury aesthetic while still creating a sense of intimacy and community. We didn't want it to feel unreachable or distance, we wanted the brand to remain feeling elevated and connected.

And, rather than chasing trends or overly promotional content, we focused on slow, story-driven marketing that aligned with the brand’s values and the way customers experience the candles in their own spaces. We focused on two main platforms, and had the following main goals outlined in our strategy included:

  1. Position Nose Dive as a premium, design-focused candle brand that connects scent to memory

  2. Cultivate an engaged audience that shares stories and memories tied to Nose Dive fragrances

  3. Highlight Nose Dive candles as the perfect intentional gift and everyday luxury through consistent storytelling

We outlined strategic KPIs to support these goals, which lead to powerful results.

The Results

By leaning into storytelling and emotional connection, Nose Dive’s social presence turned into a recognized and trusted luxury candle line.

Instagram:

  1. +759 followers, a 3,036% increase

  2. 182,091 total views

  3. 528 comments and 144 shares

  4. 9.08% engagement rate, significantly outperforming typical benchmarks for new and luxury brands

  5. 166 average reach per post

Pinterest:

  1. 33.6K impressions

  2. 716 total engagements

  3. 135 saves

  4. 516 engaged audience members

  5. 29 outbound clicks, paired with $241 in direct in-app purchases from organic social alone

By leading with intentional storytelling, emotional connection, and consistent visual identity, we helped transform a new product launch into a brand people didn’t just discover, but connected with.

182,091

total views

9.08%

engagement rate

33.6k

impressions

“From my first intro call with the Social Savvy team, I was instantly drawn to the energy and excitement for my new brand. I didn't feel like anyone was trying to win me over, rather support me and brainstorm ideas which is what I ultimately wanted with an agency. My experience has been a 10/10 -- I love our check-ins, how I am held accountable and the general love and support for my business. I feel like I have an entire marketing org supporting my growth!"

— TANNER J., NOSE DIVE SCENTS

READY TO TURN YOUR MARKETING INTO A REVENUE DRIVER?

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