Case Study: How We Grew Website Traffic by 99% in Just 90 Days, Organically, For Our Interior Design Client

When our interior design client came to us, they had the style, the vision, and the portfolio, but their website traffic? Let’s just say it wasn’t living up to the Pinterest-worthy standards of their work.

Fast forward 90 days, after hiring our team of marketing pros, we were able to completely transform her website traffic stats.

In this case study, we are pulling back the curtains on how we made this happen, from strategy to results.

The Client

Before we dive into these amazing results, let us introduce you to the client, meet "Client T." This is a service-based business in the Charlotte, NC area, more specifically, an interior designer. With over 15 years of experience, a degree in design, multiple certifications, and a portfolio that speaks for itself, she’s built a reputation for creating custom, high-end spaces that feel both personal and polished.

Her ideal clients? Women ages 35–54, both locally and beyond, who are ready to invest in thoughtful, timeless interiors that reflect their lifestyle.

When she came to us, her work was exceptional, but her marketing wasn't aligning with the quality of her brand. So, that's where we stepped in.

Goals

We start every project by getting aligned on goals. Our client came to us with the following concerns, and we turned them into actionable goals:

Client's concerns before:

1. Brand awareness

2. Traffic

3. Elevating marketing and attracting higher-end clients

Goals we turned these into:

1. Increase brand awareness and attract higher-quality leads

2. Grow and engage their Instagram audience

3. Showcase the portfolio and get more site traffic

4. Elevate credibility with potential clients

Our Strategy

We started with Instagram strategy, one of our signature services. We developed a consistent Instagram content strategy tailored to their core demographic (women 35–54). Within this, we prioritized performance-driven posting times (12–3pm). We wanted to leverage Instagram to drive traffic to her portfolio and about pages.

We also went beyond Instagram and optimized the website for navigation and SEO with emphasis on top-converting pages. This is important because we want your audience to not only be directed to the site, but also know what to do when they get there. Every touchpoint of your brand should feel seamless, easy, and on-brand enough so they want to keep moving through your funnel (aka, book that introduction call, buy your product, etc.).

The Results

Now that you know a bit about the client, goals, and strategy, let's jump into our favorite part: the results. During this 90-day period with this client, we transformed her Instagram and website to…

Instagram:

1. 177 new followers (+10%) in 90 days

2. 13% average engagement rate — 9x the industry average

3. 399 posts published with consistent content themes and high engagement

4. Most active time and day leveraged for post scheduling (12–3PM, Tuesdays)

Website:

1. Website traffic increased by 99%

2. /portfolio page was the most visited (23% of total clicks)

3. 2.1 pages viewed per session (above 1.72 industry average)

4. Returning visitors made up 11% of traffic (above the 9% average)

5. Homepage visits grew by +46 compared to the previous period

Key Takeaways

What can we take away from this? Every single client's strategy is crafted to be unique; however, we have a formula for success here at Social Savvy, and here's a sneak peek at what that includes:

1. Content aligned with the ideal client = higher engagement

2. Organic marketing can rival paid strategies when paired with data

3. Consistency in brand voice and visuals builds momentum

4. Optimizing top traffic pages increases conversions

Are you ready to take your results to the next level, like Client T did?