Filming Founder Content: Our Top Tips for Business Owners Who Want to Show Up in Their Content
If you want to start showing up for your audience, read this! We are sharing our top tips when it comes to founder content on social media, as social media experts.
What can you expect from this blog?
What Is Founder Content? The Definition of Founder Content
Why Founder Content Works
Our Top Tips for Getting Founder Content as Social Media Experts
Common Mistakes We See With Founder Content (And How to Avoid Them)
How a Social Media Management Agency Can Help
What is Founder Content?
Founder content is when you, as the CEO or founder of the company, step into the spotlight. This is usually content that speaks on your product/service (e.g., why you created it), tells a story (e.g., "I made a big mistake when I first started this company"), and personal content about you (e.g,. your background).
Why Founder Content Works
There are three main reasons we LOVE to see founder content on feeds...
1.) It humanizes the brand. Yes, we love your logo and branding, but who's behind it? People want to connect with people. Founder content makes the brand feel personal and relatable.
2.) Connection - we all have that one salesperson friend who can connect with anyone, don't we? When audiences feel like they know the founder, they’re more likely to root for the brand and connect with it on a personal level.
3.) It builds trust. Seeing the face behind the business creates a layer of authenticity that marketing alone can't replicate. Credibility is DIFFICULT to establish as a brand; it takes time. But, it's easier when you have a trusting face that makes your audience feel like you're in the room with them!
Top Tips for Filming Founder Content
Start with strategy, not just filming.
If filming feels hard, it's because you're starting with a purpose. Go back to the drawing board and think about why you're creating this, who you are talking to, and the goals of your message.
Use Content Pillars to help you.
Back to our point on strategy, if you are struggling to film and keep filming, structure could be what you need. Leverage your content pillars and brand pillars to lead your content.
Practice
Practice makes perfect. Practice talking in front of the camera if you aren't used to it. One thing that can help, too, is adding a friend. Put them behind the camera to make it a conversation, add them into the frame to "interview" you, or practice with them before you start filming.
Waiting until you're "ready"
You'll never be ready to jump out of your comfort zone! That "one day" you've been hiding behind is now. Just like taking the leap to start the business.
Get In Front of The Camera
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Get In Front of The Camera 📷
Mistakes to Avoid
When it comes to founder content, it should be personal and unique to you. But, with that, there are a few things that we've seen in founder content that we want to encourage you to avoid when it comes to filming your own. Here they are...
Using a script, word for word - this might seem like it will calm your nerves, but drop the script and give yourself bullet points instead. You're not a news reporter, it's going to sound too curated, and you're going to be mad when you can't hit every line!
Giving your Shark Tank pitch every time - this shouldn't be a sales pitch every time you show up on camera. This should be more personal and conversational.
Ignoring your audience — Think FAQs, replying to their comments, hearing their concerns, even.
Thinking that no one will want to hear from you (they do!)
How a Social Media Management Agency Can Help
At our agency, we can help you with strategy and ideation, planning, filming, editing, and posting. We stick with you throughout the entire process to guide you through creating your own founder content. You may have created this entire business on your own, but you don't have to do it alone anymore. Hire the experts who can make filming content less like a chore, and more like something you actually look forward to, that drives your ROI on socials. Contact us to book a call and learn more.
