Gone Country: How We Would Plan a Cowboy Photoshoot
We've dropped the coastal cowgirl era, and we dove straight into the cowgirl era. Brands everywhere are leaning into the Western trend, and yours could be next.
Whether you're a clothing brand, beverage brand, or even a service, your next photoshoot could 'kick up some dust' aka, stir up some conversations and draw in your ideal audience.
And, this isn't our first rodeo! We specialize in content shoots, so that your email, socials, website, and marketing channels consistently have the visuals they need to look cohesive, match your story.
So, saddle up because we are diving into this blog where we are running through how we would plan a cowboy-themed photoshoot.
Why a Themed Photoshoot
Let's set the record straight, your brand doesn't need to be western themed. The western photoshoot is just one example of how a current trend can be translated into a creative direction for content and shake up your content.
The Moodboard
We start every photoshoot with a custom moodboard. This sets the tone for the entire shoot. We consider this the roadmap to plan the rest of the shoot.
Logistics
We start every shoot by planning out the date, time, location, and in between. For this shoot theme, we'd coordinate with some of the following to get a great backdrop that encompasses all the "cowboy" feel!
Local farm
Rent a Vintage Pickup Truck
Rodeo Arena
Saloon
Studio
The Props + Outfits
Next, we pull together a list of props and outfits. This helps bring the moodboard to life! How we plan out the props depends on the type of business we are filming with.
Cowboy hats
Bandanas
Lasso / rope
Cowboy boots
Horse saddle
Guitars
Wagon wheel/barrels/crates
Spurs + belt buckles
Fringe jackets or vests
Wildflowers
Faux campfire setup
Glassware
Vintage suitcase
Hay bales
The Content
We organize all the content into an organized shot list, planned out by location and time slot, and add in any information we need — the subject, description, inspiration, outfit, and any other details necessary to film or shoot. For this shoot, we'd choose a variety of photo, video, and GIF shots to make the most out of the space and customize it per brand.
Ready to drop the chaos and late-night planning sessions from your photoshoot? Let us creatively direct your photoshoot instead and get a customized strategy for props, ideation, and more.
