Pins to Profits Series, Part One: Why Your Brand Needs to Be on Pinterest
Think Pinterest is just for recipe swapping and wedding inspo? Think again!
With over 450 million active users, Pinterest is one of the most underrated platforms out there. The best part? It's MORE than just a platform. It's a powerful search engine, driven by SEO-focused content that can be evergreen.
Welcome to part one of our three-part Pins to Profits series. We’re breaking down exactly WHY your brand should be showing up on Pinterest!
In this blog, you'll learn:
Why Your Brand Needs to be On Pinterest
Pinterest is a Search Engine & SEO-focused
Pinterest Leads are Warm
Pinterest is Underrated
How Pinterest is Built for Driving Website Traffic
Pinterest Is a Search Engine
Pinterest is different! The average lifecycle of a standard pin is 3-6 months, vs an Instagram post that's 24-48 hours, or a TikTok that's 48 hours-90 days. This is built around evergreen content that lives longer. Users come to this app to answer their questions, think of it more like Google and less like Instagram.
Leads are WARM!
Let's continue on that last point, users are coming to the app looking for solutions. That means they are already past the awareness stage, they are ready to start making decisions and purchasing! Pinners are planners; they’re actively looking, and what if your product/service finds itself in their search results?
Brands Are Still Sleeping on Pinterest (aka There Is Room To Grow)
Pinterest isn't oversaturated. In fact, there is plenty of room to grow because a lot of brands aren't leveraging Pinterest in the way they should. While Pinterest has been around for a while, it's recently having a resurgence. And with that, an early investment could be a long-term payoff...
It’s Made for Driving Website Traffic
With TikTok and Instagram, you constantly have to push people toward your link in bio since you cannot link directly in the content. And, more steps to get your buyer to your website means more drop off. On Pins, however, you can link directly to your blog, product page, freebie, or sales page, and track it, too.
Long story short, it's Pinterest's world and we are just living in it. It's built for easy traffic direction, evergreen content, with plenty of room for your brand to make a statement with your ideal audience. What are you waiting for? Let's create a Pinterest strategy that carries your brand.
