How to Create a TikTok Content Strategy That Doesn’t Burn You Out
Everyone wants to be on TikTok! It's the platform that helps you get found, seen, and heard. It's a chance for small-to-mid-size businesses to make big waves through video content and connect with their audience on a deeper level.
But while it’s exciting, trying to post constantly and chase every trend can quickly lead to burnout. Plus, TikTok is a platform that thrives with quantity. It loves for creators and businesses to be posting multiple times per day. So, how do we make it work without feeling like we are drowning in content?
The key is creating a TikTok content strategy that works for you, one that keeps your audience engaged without draining your energy. Here are our top tips.
How to Create a TikTok Content Strategy That Doesn’t Burn You
Strategize Smart
When it comes to TikTok, strategy will be not only your lifesaver, but your guideline, your playbook. It will make creating feel simplified and seamless. Map out your content pillars that align with your brand goals to make your content flow. And, make sure your strategy also includes details like the best time to post, keywords, and all the small details, so you don't get decision fatigue with all the little things. Lastly, your customer avatar, so you know who you are creating content for. All of these details pull together the perfect strategy for your TikTok, so you don't feel overwhelmed looking for the next content idea all the time.
Repurpose With Intention
Of course, we believe in repurposing content, but only in the right ways. You can just take an Instagram Reel or a Pinterest idea pin and turn it into a TikTok. You have to treat each platform as different, as they are. Make sure you are re-strategizing the content to fit TikTok, with text, keywords, topic choice, audio, and more. Sure, you can’t just copy and paste from one platform to another, but if you use your strategy as the foundation, you can repurpose content without losing its impact.
Leverage your Niche
TikTok is one platform that you can really niche down on. You'll see creators constantly leveraging series and specific topics, and going viral. This is not only because of consistency, but also because when your audience knows what to expect from you, they can't wait to come back for more.
Get Down to The Data
Here at Social Savvy, we are a data-driven marketing agency. We believe in consistently referring back to your data and molding your strategy around the numbers so you can actually drive ROI. TikTok is all about making connections of course, but we want it to go deeper than that, too. You need conversions, and the way to get that is through looking at what's working and what's not working.
With that, we hope your TikTok is full of amazing content, and your cup is just as full, too. Remember that if you're feeling burnout with your social media, it's likely your strategy that's the problem. Hire our team of experts who can take your TikTok from your burden to business asset.
