7 Instagram Content Ideas for Product-Based Businesses

Product-brands, we know it's only October, but this blog is going to feel like Christmas for you. We are gifting you seven free content ideas you can use right now on your Instagram.

No fluff here either, let's dive straight into these content ideas for product brands.

Pairings:

Does your product complement something else? Make a pairing guide. And, this doesn't have to be just food either! And pro tip, ask ChatGPT to pair your product with something — a cocktail, other stocking stuffers, a candle, etc.

Horoscope:

Match your product with the horoscopes to make a fun spin on aligning your product with the right audience. This can be an interactive way to get your audience to comment and send to their friends.

Behind-the-Scenes:

Share the funny, messy, or unfiltered moments of making or packing your products. This can be a great chance to showcase more of your personality in the process, too, if you use this as a time to chat throughout. Consider this your podcast because we will definitely be listening and hooked!

From the Fans:

Highlight UGC, customer photos, reviews, or shout-outs that make you proud of your product. But don't just copy and paste an entire Google review; make it content people will actually want to consume, and hopefully, on a loop.

How-To With a Twist:

Teach a tip or hack with your product, but keep it playful or unexpected. For example, one of our favorite accounts to follow is Grillos Pickles, because they are constantly keeping people on their toes with things like Pickle Floats. Is it practical? Not always. Will your audience have fun with it and binge it? Likely!

Transformations:

Before vs. after shots that wow your audience. If you have a skincare product, for example, showcase how that's changing people's daily routines with before and after shots. You can even do a demo video to showcase it in real time, if that fits your product-based brand better.

Lifestyle Vibes:

Show your product living its best life in real-world moments, whatever that looks like. People want to think about and picture how they are going to integrate it into their life, so paint the picture for them!

Tired of brainstorming content ideas on your own? We did it for you already, you just have to hit that 'add to cart' button: