How We Generated $24K in Email Marketing Revenue in Just 90 Days
Email marketing can do more than just sell. It’s how brands build trust, educate their audience, and stay top of mind.
So when Weddell Water, an NSF-certified shower filter brand, came to us, they had just a basic opt-in form in place, but huge room for growth in their email marketing department.
The Background
Weddell Water’s mission is simple yet powerful: make cleaner, healthier showers accessible to everyone. Their filters improve skin hydration and scalp health while removing harmful chemicals, a true self-care essential backed by science.
So, their emails needed to reflect the quality of their product. They needed a strategic, story-driven email system that could educate their audience, build trust, and drive repeat sales.
The Objectives
We set out with four clear goals:
Build trust and authority in the clean water + self-care space
Grow brand visibility via education, science-backed authority, and community impact
Drive sales of the Weddell Duo and replacement cartridges
Retain customers through subscription/repeat purchase flows
Weddell Water came on board under our Customized Email Package, which included:
The Weddell Refresh: a monthly newsletter focused on lifestyle, clean beauty, and self-care content
The Deep Dive: a quarterly edition highlighting impact stories, partnerships, and community features
Four Core Email Flows:
Welcome Series
Post-Purchase & Retention Flow
Conversion Campaigns
Re-Engagement Campaign
This balance of automated flows and ongoing campaigns ensured that new customers were nurtured from the first click to their first purchase.
The Strategy
Content Variety
To keep their audience both informed and inspired, we built a content strategy rooted in the 70/20/10 rule:
70% Education & Storytelling – science-backed info, lifestyle content, and customer stories
20% Promotional – product launches, bundles, and sales
10% Community & Impact – non-profit initiatives and feel-good news
Optimizing for the customer journey
We mapped each email flow to a specific stage of the buyer journey to continue to nurture them through each stage.
Consistent, branded design
Every email is on-brand to build visual consistency.
Data-driven optimization
We continually A/B tested subject lines, CTAs, and send times to identify what resonated most with their audience, and we use this data to make adjustments and continually improve open and click-through rates campaign over campaign.
List growth & segmentation
Beyond campaigns, we focused on quality list growth. We attracted subscribers through an easy opt-in form. Once in the system, segmentation ensured that customers received messaging tailored to their stage, whether discovering the brand or needing a cartridge refill.
The Results
In just 90 days, the results spoke for themselves…
45.68% average open rate
4.32% average click-through rate
$0.70 in revenue per recipient
941 new opt-ins added to their list
One-off campaigns: $10,646.37 in attributed revenue
Automated flows: $14,061.40 in attributed revenue
Totaling email revenue to $24,706.77
The Takeaway
Weddell Water’s success proves that when you pair education and authenticity with strategy and segmentation, email becomes a high-performing marketing channel.
Ready to See Results Like This?
When it comes to consistent ROI, emails win every time. If you’re ready to turn your inbox into a revenue stream like this client did, book a call with us right now.
