How We Made Our Client Thousands in Their First Three Emails
We love socials, it's in our name. But emails... emails are another favorite service of ours to offer. Why? Because our emails see major results.
To prove it, here’s a detailed look at how we generated thousands of dollars for a client in just their first three email campaigns.
The Client
This client is a product line in the feminine care space. This market can be tricky to navigate, as many people can feel hesitant about discussing these products publicly. So, messaging had to be strategic, approachable, and work on building trust with the audience to create a welcoming and comfortable community space.
Services Rendered
As a full-service CMO client, they received a comprehensive marketing package that included full-service email marketing. Which entails:
Initial email marketing audit
Email list building from customers, website visitors, and social channels
Optimized automated workflows (design, copywriting, strategy)
Weekly newsletter campaigns with A/B testing of content, copy, and subject lines
Product launches & flash sales to maximize urgency and conversions
Detailed end-of-month analytics reports
Our Goals
Normalize feminine care conversations while keeping the tone fun, warm, and unfiltered (never clinical or shame-y)
Grow the list organically through resources like cycle-syncing guides, “Fresh Life” routines, and playlist drops.
Drive engagement with personal stories (The founder journey, community confessionals) and lifestyle inspo.
Build trust + curiosity that leads naturally to product exploration, trials, and purchases.
Our Approach
Strategy
Everything we do starts with strategy. Email strategy looks different from social media, but they should work in tandem to meet the brand's overall marketing goals. So, that was exactly our approach to their email marketing strategy here. We analyzed everything from the audience demographics to the best send times, flow types, subject line keywords, and targeting specific audience segments. Based on the data, we decided on a monthly newsletter and, of course, set up automated flows, including a welcome flow, abandoned cart flow, post-purchase flow, and a win-back flow.
Well-Designed, Branded Emails
Every element, from images to footers, reinforced the client’s brand. This not only helps build brand awareness but also makes customers excited about seeing your email pop-up in their inbox. Not only were these emails on brand, but we also made sure they were something that the audience wanted to keep reading and scrolling through with fun imagery and graphic elements.
Segmentation
Segmentation is critical. Sending the right message to the right audience is key to a healthy email list, and that was the key here. It's the difference between high unsubscribe rates and high click-through rates. We segmented their list based on the stage of their buyer's journey they were on, so we could target certain segments through our campaigns.
The Results
Across three consecutive email campaigns, performance consistently exceeded industry benchmarks, driving both engagement and direct revenue. Let's dive into the specifics:
Strong Open Rates
All campaigns maintained open rates above 54%, peaking at 58.55%. This is where you see those strategized times and subject lines come into play. And while we love strong open rates, that's just the tip of the iceberg with emails.
Click-Through Rate
Click rates ranged from 0.87% to 4.22%, with the top-performing campaign generating 170+ clicks. Ultimately, the CTR is a great indication that the content is working, so these meet and exceed our KPIs in these three emails.
Revenue & Conversions
And finally, the sales. There were 55 total orders placed, which led to $3,190 in revenue alone. Again, in just three emails!
These results showcase the importance of well-strategized, segmented, and on-brand emails in bringing in measurable sales growth.
Ready to turn your emails into revenue?
Whether you’re starting from scratch or looking to refine your email marketing strategy, our team can help you craft emails that actually convert. From flow setup to full campaign management, we’ll make sure every send has a purpose.
