What is Disruptive Content?
Every brand is on socials these days. Everyone’s posting, everyone’s selling, and everyone’s trying to get our attention.
So, how can we stand out against everyone else in our audience's feed?
We'll give you a hint: posting three times per day isn't going to get you noticed more. You have to disrupt your audience's feed.
What is Disruptive Content?
Disruptive content is the kind that stops the scroll. Not controversial content, or rage bait. It's different. It's not another “5 tips to grow your business” post on the feed, or a standard static post. It's the type of content that makes people pause, pay attention, and think, 'wait, this is really good.'
Here are some ideas you can steal to create your own disruptive content:
Post in a new size.
Try animating things.
Challenge your content and the norms.
Lead with a strong hook.
Show, don’t sell.
Don't be afraid to post
Disruptive content isn’t about posting more; it’s about being different.
It’s about knowing your audience so well that you can break the rules strategically.
It's about hiring the right marketing team.
