How We Grew a Client's Account to 93,097 Views on Instagram in 90 Days
When it comes to Instagram, more eyes on your content is how you can generate brand recognition and attract potential customers.
That's exactly why we are happy to share these recent results from our client's Instagram success.
Nose Dive scents is a fragrance company with a luxury candle product line that is rooted in storytelling, sparking connection, and leaning into the moments that make life textured, playful, and deeply human. And, they needed a social media strategy that reflected this mission, too.
This account is brand new, so we started everything from scratch and built the audience from the ground up. We started with a launch strategy, and are now 90 days into our strategy. Learn more about the scope, the strategy, and the results in this blog.
The Scope
This client is under a custom social media package structured around three main platforms.
Instagram serves as our primary platform for building community and brand identity. It's the space to showcase aestheticity, share scent stories, and nurture relationships through visual storytelling, carousels, reels, and interactive stories.
Pinterest is where we connect with design-savvy women who are actively searching for inspiration to bring into their homes. It is the perfect platform to visually promote Nose Dive’s lifestyle and drive traffic back to the website through shoppable pins and curated boards.
TikTok allows us to bring more personality and authenticity to the brand. It is where we highlight the founder, share behind-the-scenes moments, and show how Nose Dive fits seamlessly into everyday rituals. The tone here will stay refined but relatable, with content that feels both aspirational and approachable.
Our Objectives
Increase Brand Awareness Around Luxury Candles & Design-Driven Scent
Build a Community around Nostalgia & Shared Moments
Drive Sales Through Storytelling & Gifting Occasions
Showcase Founder as a Recognized Voice in Design & Scent
Our Strategy
While we don't want to bore you with our entire 30+ strategy deck, here are the highlights of our strategy that led to our successes. We built this around unique content with an elevated, emotional feel and fostering relationships through inbound and outbound engagement.
Elevated, nostalgic brand feel - we craft content that aligns with both the luxury-feel and the storytelling vibe.
Targeted Community Engagement – connecting with aligned audiences in design, lifestyle, and gifting spaces
Thoughtful Commenting – leaving intentional, on-brand interactions that spark conversation
Warm DM Conversations – building personal relationships through genuine conversations
Interactive Stories – polls, Q&As, and memory prompts to foster participation
Close Friends – using it as an “insider circle” for nose drops, exclusive BTS, and special moments
The Results
In just 90 days, our campaign helped the client grow their Instagram presence, adding 329 new followers and achieving a 14.36% engagement rate. The content also reached 93,097 views, showing that the brand’s message is connecting with a wide and engaged audience.
If you want Instagram results that align with your brand's goals, we become an extension of your team. You bring the vision, and we’ll bring the execution, creative direction, and leadership to make it happen — together.
