4 Marketing Channels We Recommend to 80% of Our Clients
As a full-service marketing agency, there are a variety of marketing channels — from email and socials, to SMS and even print (it's making a comeback, trust us), that we recommend for clients based on their goals, industry, audience, and strategic approach.
With that being said, we aren't the agency that forces clients to use up every drop of their budget on every platform and channel imaginable; instead, we like to take a customized approach and ensure that we are putting our money where we will get it back. However, the one caveat to this is, there are a few platforms that we catch ourselves constantly recommend to the majority of our clients, and you'll see why in this blog.
If you’re not in your audience’s inbox, you’re missing one of the highest-converting marketing channels out there.
Email allows you to build direct relationships with your audience with no algorithms or competing posts in the way. Whether it’s nurturing new leads, promoting offers, or keeping loyal customers in the loop, email is a great marketing channel that can showcase great ROI.
From welcome sequences to monthly newsletters, email is one of the few platforms where you truly own your audience.
Pinterest isn't just another social platform; it's a powerful search engine. Audiences go to Pinterest for inspiration, and they are warm leads looking for solutions. Because of this, Pinterest is amazing for driving long-term, evergreen traffic. We love this for product or digital product clients and showcasing blogs and services.
Instagram continues to be one of the best platforms for community building and brand awareness. It’s where your audience connects with you. It's where you can foster a real community and connect with your audience on a deeper level.
Blogs
Blogs are more than just articles. They position your brand as the expert, build trust, boost SEO, and give your audience a reason to keep coming back to your site. Plus, they can be a great resource for your other platforms, where you can repurpose their content (like the ones mentioned above!).
In conclusion, not every brand needs every platform, but these four are the ones we keep coming back to for a reason. They complement each other, create a well-rounded marketing approach, and most importantly, they deliver results.
If you’re ready to build a marketing strategy that actually works (and not just looks good on paper), let’s chat!
