How We Use Flodesk to Design, Segment, and Drive Email Results
If you've read our email case studies, you know that we are no strangers to a results-driven email campaign. But, a little secret between us? We couldn't do it without the proper tool.
When it comes to choosing an email marketing tool, it's important to consider factors like customization, automation, integration, and, of course, the basics like user-friendliness, price, and features. After researching, we realized that Flodesk is the perfect pairing for our email marketing needs.
We made the switch over to Flodesk in 2023, and we haven't looked back! In this blog, we are going to go through a few of our favorite ways to utilize Flodesk for email marketing to keep our email list engaged, healthy, and fully optimized.
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In this blog, you’ll learn:
How we use Flodesk to streamline opt-ins, landing pages, and more for our email marketing!
Our top tips for designing on-brand, conversion-friendly emails
The easiest way to segment your audience for higher engagement
Estimated Reading Time: 6 minutes
Creating opt-in forms and even a link in the bio page (Say Bye to Linktree!)
We use Flodesk from the start with our email leads. When growing your email list, it's important to keep it simple, add value to your audience, and create an experience for your potential customers every step of the way, and yes, we mean an on-brand experience. With Flodesk, you can create fully branded, mobile-optimized link pages, which you can use directly on your Instagram profile (because we love when our marketing platforms cross-promote, don't we!) Plus, it gives you far more control and insight over these analytics, but we’ll dive deeper into those analytics a bit later in this blog.
Another way to capture leads is through the forms feature. We use it to create custom landing pages for freebies, waitlists, newsletters, and lead magnets. This creates a seamless experience for your audience and a streamlined backend for the internal team. Since everything lives within Flodesk, every email sign-up is automatically segmented and ready for your workflows, saving lots of time and cutting own any manual errors.
Designing On-Brand Emails in Flodesk
Of course, we read emails for the plot, but an intentional design doesn't hurt either! The design can set the tone for your emails and can help viewers stay engaged throughout. Readers want an interesting design that’s easy to read and functional, and we want to start introducing them to the brand from the start for brand recognition, which is why we love that we can import our branding into Flodesk and make on-brand, aesthetic emails.
Flodesk's branding kit is an easy way to add the following:
Colors
Brand fonts
Even button styles!
Not only that, but it also has drag-and-drop design features, where you can quickly add text boxes, spacers, images, links, and buttons. This makes all the difference in standing out in someone's inbox!
When it comes to any good newsletter, consistency is key in design, and you can achieve this with Flodesk's saved templates and sections feature. If you're creating a newsletter, we recommend using this feature to add in similar sections such as blog posts, the link bar, or even your footer!
Segmenting Your Audience
Segmenting your email list is something you can’t skip on! Your audience wants an email crafted specifically for them. It should feel like a handwritten note, speaking directly to them and no one else. They don't want another mass email that sits in their inbox unopened. The first step in doing this is to use Flodek's segment feature to create specific segments of your audience, so you can tailor your email content. This way, you can create emails directly for different parts of your audience so it feels personalized to them, their preference, purchasing habits, and personality. Because when people feel seen and connected to a brand, that’s when they feel ready to become a customer!
We do this from the start of the email marketing journey — inside of our opt-in forms that we create in Flodesk. You can select up to four preferences that will automatically segment your audience based on the type of content they want to receive or who they are. That means less work on the backend and more time crafting powerful content and copy for these emails!
You can see this form in action here!
Creating Workflows That Nurture Your Audience
One of our favorite features of Flodesk is the workflows that you can set up. We are strong believers in email sequences and leveraging them to nurture your audience into customers. New people are flowing into your email list, and they might not be up to speed on all your offers and your brand as a whole. Flodesk makes it easy to set up email sequences for welcoming new subscribers to your list, launch sequences, and nurturing leads through their buyer's journey.
Strategically Using Analytics Reporting
Collecting email addresses and nurturing your list is just the start of an email marketing campaign. You need to measure the open rate and click-through rates, and Flodesk analytics is where we live for this! Even if you aren't an analytical-minded person, you need to be leveraging your email list analytics report to pivot your email marketing strategies and craft better content based on audience behavior. This sets apart a good email list and an email list that actually converts!
Flodesk’s analytics dashboard breaks down all the essential analytics to measure all the goals you have with email marketing campaigns, but goes even deeper than that. Flodesk analytics breaks down not only each email's individual performance, but you can also analyze the insights from forms, segments, workflows, checkouts, and subscribers. Even down to your best send times!
That's how we use Flodesk for capturing sign-ups, designing, segmenting, creating workflows, and analytics reporting our clients' email marketing campaigns. It’s important to not only have an email list, but to have a healthy email list that is an asset to your brand and a high-performing marketing channel that engages your audience. Having the right tool to do a lot of the heavy lifting for you is essential for saving time, structuring your email list for personalization, and overall making your email funnels more effective and strategized. Flodesk is exactly the tool that combines strategy and aesthetics.
