How We Would Market Your Local Tampa Bay Business

Tampa Bay business owners, what are you doing right now to stand out on social media?

If you aren't gaining leads from social media, you're already behind in the game. Social media is an incredibly powerful tool for local businesses to connect with their audience, establish meaningful relationships, and effectively promote their products and services.

Local businesses can tap into their community — whether you're online only or have a storefront, you can craft your strategy to bring more customers to your door (or virtual door!).

Here is how we would market your business within the Tampa Bay community as your marketing team.

Local Pop-Culture

We would not only attend local events but also share updates about local events or news within the community. This shows that you are actively involved in the local scene and helps you connect with your audience on a personal level! This can be sharing an event flyer to your story, doing a recap of your founder attending the event, or even collaborating with other business owners to promote the event.

Local Influencers

If you're a local product company, it could be a fun option to partner with local influencers or micro-influencers who have a significant following in the Tampa Bay community. Tampa is home to a variety of influencers with diverse audiences, so there's likely one out there that could help you get closer to your target audience. Influencers can have a great, loyal community that can increase your reach and credibility! The influencer marketing industry is a $24 billion dollar industry currently and is expected to double through 2027, so there's no doubt that it's worth the investment. You just have to find the right influencer to partner with, and that's where having an influencer management team can be helpful.

Local Collaborations

We would collaborate with other local businesses! You aren't competitors, you are a community. Chances are, there are some businesses right in your own community that are a great complement to your brand. If you are a wine company, pair with a local boutique to offer wine to shoppers. If you are an art studio, team up with a local cafe and do a giveaway for a paint-and-sip night. If you run a fitness class studio, collaborate with a juice bar for a post-workout smoothie special. These partnerships not only expand your reach but also create a unique experience for customers and help you tap into new audiences.

Local Hashtags + Keywords

We would do extensive hashtag and keyword research to find location-based hashtags to pull your local audience into your posts! Hashtags may have lessened their impact on social media, but they are still pulling in results if you are strategizing properly. Stop using #tampa on every post and start using hashtags and keywords that actually work. Your social media should be keyword-focused and optimized — Social media is the new Google after all.

Utilize Location Tags

Location tags that apply to your area, where your audience might also be tagging and searching, can be a powerful connection point to grow your audience. Not only tag your own location tag if you are a storefront, but be sure to tap into more beyond that.

Using "Locals Only" References

We have so many unique things here in Tampa! We would tap into that — using inside jokes, references, and talking points to really dive into this in your content and copywriting to connect with your community. Not only does this make it feel exclusive, but it also makes them feel more connected to you! Think about all the inside jokes you have with your best friends, and all the commonalities you have with people who live close to you, those are great connection points, so we would use them in your copy!

Outbound Engagement

Outbound engagement is a must for every brand on social media. You need to be reaching out to your community on social media. How do you expect to get engagement if you aren't putting any effort towards it yourself? Using all the strategies mentioned above, we strategize outbound engagement to reach your target audience right here in the Tampa community, on socials. This is such an important part of growing your audience, this is a must!

In conclusion, thank you for listening to your new marketing team's ideas. If you're ready for us to actually pitch what this looks like for your brand, let's jump on a discovery call!