Content That Converts: How to Stop Posting and Start Profiting

Many businesses and creators post consistently but struggle to see actual sales. If you are constantly firing out posts that aren't backed by strategy, aren't starting conversations, and aren't generating leads, why invest your time into it at all?

Social media IS an amazing investment when you shift your focus into converting your audience to customers. Now, that doesn't just mean that you are selling, selling, selling, on every post. Your social media isn't an infomercial, so we can't treat it like one. Instead, we need to strategize.

In this blog, we will discuss how to shift from just posting to creating content that drives revenue.

Posting ≠ Profiting

Posting and profiting are DIFFERENT! Just posting content for the sake of consistency isn't enough. What does that look like? No clear CTAs, audience disconnect, and focusing too much on vanity metrics. Instead, how can we strategically design content to generate leads and sales?

Content that Converts Needs to Include:

1. Knowing Your Audience: Creating content that speaks directly to their pain points

2. Clear Calls to Action (CTAs): Every post should guide the audience toward the next step, whether that's shopping the product, going to your website to opt-in, or starting a conversation in the comments!

3. Storytelling: Founders, did you struggle with the same thing your audience did and that's why you created the product? Share that! Do you have a connection to the product? Why did you create this service? Share the "Why" behind your brand.

4. Building Trust: Funnels, funnels, funnels! Your audience isn't going to purchase from the jump on socials. You need to take the time to establish and build that know, like, trust factor, and you can do this through your content.

Types of Content That Drive Leads

Knowledge Bombs

Educational content can be so powerful on social media! This might consist of quick tips, sharing your take on a topic, how-to's, or adding value to trends and conversations.

Money-Makers

While the community might be our first goal on socials; however, converting leads into sales is also a main focus, too! Promotional content such as sharing a current promotion, highlighting the benefits of your service/product, or limited-time promotions.

Know/Like/Trust Builders

Know, like, and trust builders are the posts that are going to connect you with your audience and get them to warm up to you. Posts like reviews, testimonials, your story, and getting to know your community are great posts that would fall under this category!

Visibility

Think of this category as something your audience would want to share! This could be a meme, your take on a trend, or a post with humor. This might also be called entertainment, conversation starters, shareable, or viral content pillar, pair this with powerful CTAs to promotional and money-maker posts!

How to Measure What’s Working

Go beyond likes. What actions are your customers taking? Are they clicking your link in bio? Are they asking questions? Dive deeper and figure out what's making them click or comment beyond the like and how you can leverage that to get them into the first stage of your funnel. Listening to what your audience is responding to, and capitalize on this type of content.

Stop leaving money on the table, and hire the social media and email marketing team that creates the kind of content that converts!