If Your Instagram Grid Is Feeling Chaotic, Here's How To Fix It
Soooo, you noticed that your content is ugly. It might seem more like a personal preference, but ugly content can actually be leaving money on the table. When your content isn't fitting the aesthetics of your brand it can:
Seem unprofessional
Lose the credibility or trust of your audience
Difficult to read or understand
Not connecting with your target audience
If you aren't loving your content lately from a visual perspective, here are a few tips you can follow to get back to a pretty grid that makes your audience want to click your link in bio and see MORE!
Table of Contents:
Following Your Brand Guidelines
Using White Space in Social Media Designs
High-quality Images + Videos on Social Media
Simplifying your Messaging and Imagery
When to Hire the Social Media Experts
Follow Your Brand Guidelines
Follow your branding guidelines! These are meant to be the bowling alley bumpers for your brand. They aren't meant to limit you, they should be a helpful reference to guide your content and brand as a whole. If your brand guidelines aren't helping you design your content cohesively, it needs to be revamped!
Use White Space
Your graphics, photos, and videos should prioritize white space! Whitespace is the blank space around your other design elements. The reason that your grid is feeling chaotic is that it's overwhelmed with design elements. While you might want to pack your design with lots of elements, it can be better to have a few major focal points, and it will be easier for your viewer to read.
High-quality Images + Videos
Blurry or low-res images will turn off your audience, FAST. Investing in high-quality photography, video, and graphics that make your feed feel professional and stand out when a user scrolls through their feed, is essential in social media in 2025. Click here to get a free consultation on a content day with us to get high-quality, evergreen content you can use.
Simplify
You're doing too much, and your audience is overwhelmed. Users don't take in as much information as we think; instead, simplify your design, your messaging, and what you're promoting. This will help your feed feel cohesive, and it will feel less overwhelming to someone who is warming up to your brand.
Hire the Expert
We don't expect you to be a professional in grid and content curation. You're a busy business owner; the last thing you should have to worry about is scaring away your audience with chaotic content. Instead, invest in the experts who can take over this job for you. That means no more late-night sessions trying to figure out Canva, no more manual posts at the last possible minute, and no more off-brand graphics popping up on your feed that don't convert or cause brand recognition to your audience. Trade that in for a strategic and professional feed by social media experts.
