Instagram Caption Prompts for Any Business

We’ve all been there...staring at a blinking cursor, trying to come up with the best Instagram caption, that doesn't consist of "Happy Monday!"


Whether you're running a service-based business, selling products, or building a personal brand, showing up consistently on social media matters, but that doesn’t mean it’s always easy to write the copy to make that happen.


While we have seen a lot of AI-written captions taking over our feed, we don't want that for your brand! We love AI, but it can't be our full-time copywriter. Instead, we want you to put on your best creative writing cap and write a caption that your audience is actually going to connect with. Ready to start writing captions that convert? Here is a list of prompts to help you get started. And yes, you can still use AI to check your grammar, though.


  1. The reason I started this business was because ______.

  2. If I could go back and tell myself one thing when I started, it would be ______.

  3. The real behind-the-scenes of today looked like ______.

  4. The biggest lesson I’ve learned in business so far is ______.

  5. The one thing that keeps me going, even on hard days? ______.

  6. Fill in the blank: I can’t start my day without ______.

  7. What’s one thing you wish more businesses did?

  8. Drop an emoji that sums up your mood today! 👇

  9. Would you rather: [fun or biz-related “this or that”]

  10. Not to brag, but [offer/announcement]. (Okay, fine, we’re bragging just a little 😌)

  11. Can we normalize ______?

  12. Have you ever {insert issue/pain point}

  13. It’s giving: [vibe, mood, or mindset]


The best part? You can personalize them, repurpose them, and reuse them again and again.


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