Pinterest Profile Checklist for Businesses

Keep reading if you want to be on your way to a searchable, on-brand Pinterest profile for your business!

Pinterest IS a search engine. That means that we need our profile to be searchable so we start to show up on that results page. This complete checklist is the perfect guide to get your profile ready for searchability status, check it out below!

✔️ On-brand profile photo and cover image

✔️ Optimized name

✔️ Optimized bio with at least 1-2 keywords and an accurate description of what you do and who you help.

✔️Username that matches your brand

✔️Link in bio leading to your website

✔️Verify your website to gain access to Pinterest Analytics and other business features.

✔️ Eye-catching board names with keywords included

✔️Accurate board descriptions

✔️Design custom board covers that align with your brand aesthetic and create a cohesive look for your profile.

✔️Content name, description, and link that matches what your target audience is searching

✔️Leveraging content types for variety

Actively interact with your followers by responding to comments, messages, and mentions.

✔️Follow relevant users, businesses, and influencers in your industry to stay informed and connected.

✔️Participate in group boards and collaborative projects to expand your reach and network.

Use this as a guide to frequently check-in on the health of your Pinterest profile to ensure you are reaching your audience and beyond!