Sensory Marketing Series: Sight
Have you ever seen the blank logo and known exactly which brand it is without even seeing their brand name? We see brands before we even know we are seeing them.
The right visuals can grab attention, set the tone, and even trigger emotions before a single word is read. From website, packaging colors, or Instagram aesthetic, all of it comes together to create the visual identity of the brand.
Let's talk about big brands tapping into sight in sensory marketing.
Apple
Not only their logo, but their marketing, their products. You can tell it's an Apple device without even seeing the Apple icon. It's simple, it's sleek, it's sophisticated. Even their stores align with their overall sleek design.
Apps are such a great example of this. Instagram, specifically, is a platform that has a mix of visuals from everyone uploading their own content, yet you can still see their branding throughout the app, and with their signature icons throughout.
Tiffany & Co.
Their trademark robin’s-egg blue packaging, you know from miles away. Customers immediately know a Tiffany box before reading a logo.
How to Tap into this Sense:
BRANDING!! Your visual brand identity should be screaming through everything you do.
Effective visuals on your website,
Packaging that your target audience will love
Store Layout + Decor
Join us on Friday, where we are discussing the last part of our sensory marketing series.
