How We Generated $11,738.24 from One Black Friday Email Campaign
Table Of Contents
Introduction To The Campaign
The Goals Behind The Email Campaign
The Strategy
The Results
How To Make It Happen For Your Brand
Black Friday is one of the most competitive shopping days of the year. Inboxes are flooded, attention is all over the place, and some customers are still recovering from eating too much turkey the day before.
This year, we tested a highly strategic, well‑timed email campaign that crushed expectations: generating $11,738.24 in revenue from a single campaign.
Here's how we did it.
The Goal
Our client operates in the e‑commerce space, so of course, with this being a Black Friday campaign, our main goal was to drive sales of the product and replacement cartridges. We wanted to maximize revenue from existing subscribers, all while cutting through the noise of all the other offers in their inbox.
Our Strategy
We decided to send three emails, one focused on the community for Thanksgiving Day, and two focused on the sale sent on Black Friday and Cyber Monday. Let's dive deeper into the strategy behind those emails.
Nurturing The List
In the months leading up to this campaign, we focused heavily on nurturing the client’s audience. Instead of only showing up when it was time to sell, we stayed consistent with educational, value-driven, and community-focused content. This included everything from weekly tips and insights to the Thanksgiving Day email, which helped build a connection right before Black Friday. This isn't just a weekend-long campaign; this was months of planning and strategic planning to foster relationships with subscribers.
Compelling Subject Line & Preview Text
We focused on clarity and urgency in each subject line — something that sparks curiosity and communicates the content right away. Paired with strategic preview text, this boosted open rates right from the start of the campaign.
Simple, On‑Brand Design
We kept the email design clean and mobile‑friendly — with a clear call‑to‑action button so that subscribers know exactly where to click, without scrolling through a long boring email.
One Strong Call to Action
Too many CTAs can overwhelm readers. We focused on one direct CTA to eliminate distractions and focus on getting subscribers easily to the next step.
The Results
Thanksgiving Gratitude Letter: $2,324.29
Black Friday: $7,179.83
Cyber Monday: $2,234.12
Leading to a total email revenue of $11,738.24
These results speak for themselves.
Email isn’t a fallback or outdated; it’s one of the most powerful revenue drivers you can have, especially during busy shopping days like Black Friday. With the right segmentation, offer, and execution, a single email can outperform entire multi‑channel campaigns.
Even though Black Friday has passed, nurturing your email list should still be on your to-dos. Having a healthy, revenue-driven email list all year round is key to your marketing strategy, and we can take that off your hands for you.
Our Email Marketing Services
STARTING AT $1,500/MO.
Your inbox game should be doing more than sending promotions. We write and manage email campaigns that nurture trust, boost conversions, and make your subscribers actually look forward to reading what you send next.
