Pins to Profit Series, Part Three: What Your Brand Should Be Pinning on Pinterest

As you've gathered from parts one and two of this series, ⁠Pinterest is more than a digital mood board; it’s a powerful search engine where your brand can create connections, build recognition, and drive traffic and conversions. Now, let's get to what exactly leads to those connections and conversion: what you're pinning.

Miss part one and two? Read Now!

• Pins to Profits Series, Part One: Why Your Brand Needs to Be on Pinterest

You could have the most strategized profile, boards, and board descriptions, but if your pins aren't interesting or relevant, you aren't going to see results on Pinterest. So, what should you be pinning?

Your Branded Content

Your number one priority on Pinterest is pinning your own branded content! Think...

1. Blog posts

2. Product pages

3. Service pages

4. Podcast episodes

5. YouTube videos

6. Freebies/lead magnets

Every piece of original content should have its own Pin (and ideally multiple of them!) that leads directly back to your site.

Resources

Pinterest users want solutions, like we said; these leads are warm. They are actively looking for answers, like how-to guides, tutorials, tips, or checklists. This helps you become the go-to expert. These don’t always have to be long-form; even a single infographic or quick tip graphic works.

Lifestyle & Inspiration Pins

Pinterest is aspirational; it's where users create their dream life and make it happen. Try pinning inspirational content, think —

1. A bakery pinning dreamy kitchen setups or seasonal tablescapes.

2. A realtor pinning cozy home inspiration.

3. A salon pinning hair, mood boards, or seasonal beauty looks.

This creates context for your brand and helps your audience connect with the lifestyle around your products/services. Because, as we all know, we want whatever our product/service is that we are selling to fit into our ideal audience's lives, and this could help them get the picture!

Seasonal Content

Pinterest is the place to be during the holidays, and we mean ANY holiday! Think holiday, seasonal shifts, and trending aesthetics.

1. Fall checklists in summer

2. Holiday gift ideas in October

3. Summer outfits in Spring

This content is evergreen and here for the long game, so be sure to pin early and get ahead of the trends before they peak.

Curated Content

Pinterest isn’t just about you. Mix in relevant, non-competing pins from other creators. This rounds out your boards, supports your audience, and helps you avoid feeling too salesy.

Shoppable Pins

If you’re a product-based brand, enable Rich Pins and Pinterest Shopping. Pin your product catalog directly so people can shop your items without any roadblocks.

Sooo, what are you doing here? You should be in the Pinterest app already! Share a mix of original, valuable, and inspirational content that is strategized, on-brand, and SEO-focused. There is plenty of room for your brand on Pinterest; it's just all about the strategy behind it.

And, if this isn't clicking in your brain, hire the team who eats, breathes, and sleeps Pinterest.