Sensory Marketing Series: Touch
Last but not least, touch.
When we think about marketing, touch is often overlooked, but it’s one of the most powerful ways to create connection. The feel of a product, the texture of packaging, or even the weight of a business card can influence buying decisions.
Let's take a look at a few brands that do it best —
T-Mobile
Technology stores are great for this type of sensory marketing. T-Mobile has a wide array of products on display that you can touch and interact with to see if it's a good fit for you. We all know that different tech products are so different, so being able to test them out and seeing if it's a good match will, in turn, help us figure out what we want to buy!
Glossier
If you've ever ordered from their online shop or have been to their pop-up in NYC, you know exactly what we mean. Their product packaging fits their aesthetics perfectly and creates a whole experience of opening your haul.
IKEA
Their showrooms are designed to test and touch their furniture. Customers can experience the products before buying, building trust in quality and feel. And especially when it comes to furniture or entire room builds, this gives customers reassurance in purchasing a big item for their homes.
How to Tap into this Sense:
Display Products
Interactive Displays
Fitting Rooms
Fun Marketing Materials & Packaging
Fabric/Texture/Product Samples
Our five-part series has come to an end, but the marketing strategy and conversation don't have to. If you're ready to book a discovery call and start talking about all the ways we can tap into senses with your marketing, click here.
If you missed it, check out the past four blogs where we talked
